24/7 Customer Earns Highest Grade from COPC

Leading Authority on Customer Contact Center Operations Gives Highest Baseline Assessment Score to Date

Los Gatos, CA - May 16, 2001 -- 24/7 Customer,a leading provider of high-quality outsourced customer support services and solutions to Global 500 companies, today announced its Bangalore inbound customer service operation has secured the highest Baseline Assessment score earned to date by any organization using the COPC-2000® Standard (Release 3.1) from COPC, the leading authority in customer intensive operations.

The COPC-2000® Standard was developed in 1995/96 by individuals from Microsoft (Nasdaq: MSFT), Motorola (NYSE: MOT), American Express (NYSE: AXP), L.L. Bean, and other customer-focused companies who were concerned with the level of service quality provided to customers by customer service provider organizations.

While not yet certified, 24/7 Customer welcomed the opportunity to be assessed by COPC for recognition of its attention to customer service. The high Baseline Assessment score indicates that 24/7 Customer is poised for success as the company pursues certification to the COPC-2000® Standard (Release 3.1).

The demanding Baseline Assessment includes the following elements:
- A detailed assessment of how well the organization meets its client obligations and the requirements of the COPC-2000® Standard.
- A comprehensive management report and review session, including a review of comparative benchmark data and recommended actions to increase operational and financial performance.

“Quality of customer service is the cornerstone of our business,” said P.V. Kannan, founder and CEO of 24/7 Customer. “We believe this cornerstone will be a crucial differentiator in the way we deliver our services to our clients and their customers. After our ISO certification last year, COPC was the next logical step in our journey to provide the best possible service to our customers and clients.”

“We are impressed by the results of the Baseline Assessment audit for 24/7 Customer’s customer contact center in Bangalore, India,” said Cliff Moore, COPC chairman. “24/7 Customer secured the highest rating to date of the organizations that have conducted Baseline Assessments under Release 3.1 of the COPC-2000® Standard. As India seeks its place as a global hub for outsourced CRM services, its companies will need to continue to strengthen their customer contact center processes.”

The COPC Baseline Assessment includes benchmarks, analysis, milestones and recommended actions companies can use in their centers to drive costs down while increasing customer retention and bringing in new customers.

Companies who have previously undergone COPC Baseline Assessments include: American Express (NYSE: AXP), Microsoft (Nasdaq: MSFT), Citibank (NYSE: C), BellSouth (NYSE: BLS), IBM (NYSE: IBM), and Sykes Enterprises (Nasdaq: SYKE).

About 24/7 Customer
24/7 Customer provides the industry standard in customer support services and solutions to Global 500 companies. Its multi-channel, outsourced solutions deliver twice the quality of other alternatives at a lower cost. 24/7 Customer, which was founded by an experienced management team with proven expertise in delivering large-scale, mission-critical customer support programs, maintains corporate headquarters in Los Gatos, Calif. (in Silicon Valley), and operations in Bangalore, the “Silicon Valley” of India. The company’s highly skilled and well-educated eRelationship Officers (eROs) work in teams dedicated to a single customer’s business, enabling 24/7 Customer to bring unprecedented quality and focus to solving the customer support challenges of even the largest enterprises. Some of 24/7 Customer’s customers include Altavista (A CMGI Company (Nasdaq: CMGI)), Shutterfly.com, and Rediff.com (Nasdaq: REDF). For more information on the company, please visit www.247customer.com

About COPC
Headquartered in Austin, Texas and Amherst, New York, COPC is the leading authority on customer intensive operations, as typified by customer contact centers and fulfillment services. COPC is authorized to issue certification to the COPC-2000® Standard, a comprehensive operations performance standard that specifies minimum operational requirements in critical functional areas. COPC services clients on a worldwide basis, and has representatives in Argentina, Brazil, Canada, Singapore, India, Japan and the United States.

The COPC-2000® Standard was developed in 1995/96 by individuals from Microsoft, Motorola, Dell, American Express, L.L. Bean, and other customer-focused companies who were concerned with the level of service quality provided to customers by customer service provider organizations. More than 200 locations in 30 countries are using the standard to improve performance. Users include firms in e-commerce, computer hardware and software, financial services, healthcare, telecommunications and consumer products. For additional information about COPC, visit the Web site www.copc.com, email to info@copc.com or call 512-329-0010.