24/7 Customer expands operations to Canada Appoints President for Canadian Business

Halifax, September 13, 2004 - 24/7 Customer (www.247customer.com), the leading provider of outsourced contact centre and BPO services to Global 500 companies, announces the appointment of Ian Cavanagh as President of its new Canadian operation. Mr. Cavanagh will lead 24/7 Customer Canada's strategic business development and manage the company's operations including the establishment of a Canadian "nearshore" call centre that complements its offshore capabilities.

Experienced in both private and public high growth technology companies, Ian was most recently President of Daruma Consulting, where he focused on providing strategic guidance to start-ups in Canada and the United States. Prior to founding DARUMA, Mr. Cavanagh held senior executive roles with Kana Communications and Genesys Telecommunications.

Mr. Cavanagh holds a Bachelor of Electrical Engineering Degree from Acadia University and the Technical University of Nova Scotia.

PV Kannan, CEO and co-founder, 24/7 Customer commented, "Canada will continue to play a significant role in the global call centre industry. 24/7 Customer's strategic decision to establish a presence in Canada will complement our proven offshore business model. I am very pleased to announce that Ian Cavanagh has joined 24/7 Customer to head up our Canadian operation. Ian has a solid understanding of the call centre market globally and a comprehensive understanding of the Canadian marketplace."

Ian Cavanagh, President, 24/7 Customer Canada said, "I am pleased to join 24/7 Customer at a time when their momentum and that of the global outsourcing market is building. With brand name clients and a strong reputation in the marketplace, I am excited to have the opportunity to position 24/7 Customer in the Canadian market."

About 24/7 Customer

24/7 Customer is a leading provider of outsourced contact center and BPO services to Global 500 companies. With 10 live programs for Global 500 firms, over 4 million live phone contacts handled per month, an enviable 99.9% service uptime, and the industry's only performance guarantee, 24/7 Customer has a proven track record of success. Its multi-channel, outsourced solutions deliver twice the quality of other alternatives at a lower cost. 24/7 Customer, which was founded by an experienced management team with proven expertise in delivering large-scale, mission-critical customer support programs, maintains corporate headquarters in Los Gatos, CA (in Silicon Valley), and operations in both Bangalore and Hyderabad, India. The company's highly skilled and well-educated agents work in teams dedicated to a single customer's business, enabling 24/7 Customer to bring unprecedented quality and focus to solving the challenges of even the largest enterprises.

Some of 24/7 Customer's clients include leading Global 500 Insurance, Telecommunications, Financial Services, Hospitality, Logistics, Retail, and Technology companies. 24/7 Customer enjoys financial backing from Sequoia Capital. For more information on the company, please visit www.247customer.com.

For more information on the company, please contact

V Bharathwaj - VP- Global Marketing
Email: bharath@247customer.com

Or call

Sanjeeth Boloor / Anuroopa Pereira
Text100, Bangalore
Ph: 91 80 22242284 / 22239005
Email: sanjeethb@text100.co.in / anuroopap@text100.co.in