"Exploding the Myths of BPO" 24/7 Customer announces the second Beyond Knowledge seminar

In association with NS Raghavan Center for Entrepreneurial Learning (NSRCEL) at IIM Bangalore.

Bangalore, September 9, 2004

24/7 Customer (www.247customer.com), a leading provider of Business Process Outsourcing services to Global 500 companies and NS Raghavan Center for Entrepreneurial Learning (NSRCEL) at IIM Bangalore, today announced the second seminar in the Beyond Knowledge Seminar Series.

The Beyond Knowledge Seminar series is a first of its kind initiative, for aspirants and BPO industry workers, which offers an in-depth view of the rapidly growing BPO industry and provides better insights into careers in the BPO industry.

The Second Beyond Knowledge seminar will be held on the 12th of September 2004 at the Leela Palace, Bangalore. The theme for the seminar is "Exploding the Myths of BPO." The seminar will focus on dispelling many of the perceptions (and misconceptions) about careers in the business process outsourcing industry. The seminar series is open to NSRCEL and IIMB academic community and students, 24/7 Customer employees and special invitees from the external community.

Mr. Kiran Karnik, President - Nasscom, will deliver the key note address, while Prof. Mathew J Manimala, Chairperson, NSRCEL will inaugurate the seminar. Eminent industry personalities and academicians will share their views and experiences on various facets of the BPO industry. Speakers at the Beyond Knowledge seminar would include Dr.Rupa Chanda, Professor- IIMB, Mr.S. Nagarajan, COO - 24/7 Customer, Mr Pramod Reddy Legal and Economic Counsul, Princeton, New Jersey, Counsul to IMG India and BHC Agro.

Commenting on the Beyond Knowledge Seminar series, S Nagarajan, COO, 24/7 Customer stated, "We have joined hands with NSRCEL at IIMB as part of our concerted efforts to enlighten young people on the long term career path offered by the BPO industry. At 24/7 Customer, we strongly believe that the BPO industry offers stimulating work opportunities and a long-term career promise for employees."

Professor Manimala, Chairperson, NSRCEL said "The BPO industry is emerging as a significant growth sector of the Indian Economy and is stimulating the economy with its large potential for providing employment. I am happy that 247 Customer has taken the initiative in joining hands with NSRCEL in demystifying the career opportunities in this new industry. We at NSRCEL, have right from its inception, been focusing on newly emerging entrepreneurial sectors in partnership with entrepreneurial companies like 247 Customer".

About NSRCEL

The Nadathur S. Raghavan Centre for Entrepreneurial Learning (NSRCEL) was set up in May 2000 to synergise with IIMB's focus on entrepreneurial studies. The Centre facilitates business growth by combining academic research with practical experiences. This is an endeavor, wherein entrepreneurial energy is facilitated by the interface between IIMB academic community and industry.

About 24/7 Customer

24/7 Customer is a leading provider of outsourced contact center and BPO services to Global 500 companies. With 10 live programs for Global 500 firms, over 4 million live phone contacts handled per month, an enviable 99.9% service uptime, and the industry's only performance guarantee, 24/7 Customer has a proven track record of success. Its multi-channel, outsourced solutions deliver twice the quality of other alternatives at a lower cost. 24/7 Customer, which was founded by an experienced management team with proven expertise in delivering large-scale, mission-critical customer support programs, maintains corporate headquarters in Los Gatos, CA (in Silicon Valley), and operations in both Bangalore and Hyderabad, India. The company's highly skilled and well-educated agents work in teams dedicated to a single customer's business, enabling 24/7 Customer to bring unprecedented quality and focus to solving the challenges of even the largest enterprises.

Some of 24/7 Customer's clients include leading Global 500 Insurance, Telecommunications, Financial Services, Hospitality, Logistics, Retail, and Technology companies. 24/7 Customer enjoys financial backing from Sequoia Capital. For more information on the company, please visit www.247customer.com.

For more information on the company, please contact

V Bharathwaj- VP- Global Marketing
Email: bharath@247customer.com

Or call

Alka / Anuroopa Pereira
Text100, Bangalore
Ph: 91 80 22242284 / 22239005