24/7 Customer announces strategic positioning to deliver enhanced value across the customer lifecycle of Global 1000 organizations

Bangalore, India - October 27, 2004

24/7 Customer (www.247customer.com), a leading provider of Business Process Outsourcing services, today announced plans to extend enhanced value across the customer lifecycle of its Global 1000 customers through its offshore-based integrated customer lifecycle management framework. Christened Customer 360, this framework will focus on the single most crucial asset of any organization, namely its customer base, and will knit together all customer-centric processes of the organization.

This announcement signifies a strategic focus from 24/7 Customer to deliver efficient and effective customer impacting business process outsourcing services to its client organizations across the globe. Customer 360 with its focus on core customer-centric processes comprises a portfolio of services that span customer interaction services, back office services and customer analytics, with the latter enabling businesses to understand and respond to customer needs better and faster. Customer 3600 integrates both direct and indirect interactions of a customer along the entire lifecycle from prospecting to acquisition to service to retention while also delivering valuable insights through value added analytics.

For 24/7 Customer which is acknowledged as a pioneer in the Indian BPO space, this announcement signals yet another path-breaking move. Today 24/7 Customer has become the world's first integrated Customer Lifecycle Management company. And the company is uniquely positioned to deliver tangible value across customer facing processes.

"We are very proud to announce our strategic initiative to focus on the core customer-impacting processes of our customers - this is a reiteration of our commitment to "Your Customer, Our Passion". As the world's first Integrated Customer Lifecycle management company, 24/7 Customer will redouble its focus on customer related processes to deliver enhanced customer satisfaction. Our teams take full ownership of client processes, ensuring seamless delivery and enhanced customer experience," said P.V. Kannan, Co-founder and CEO of 24/7 Customer. He said, "24/7 Customer continues to be a pioneer in this space, I am proud to state that this is the first time a BPO company is focusing on a community rather than a vertical."

Commenting on Customer 3600, Shanmugham Nagarajan, COO & co-founder, 24/7 Customer said," Customers are the most important asset for any organization - an asset that any organization would strive to protect and grow. Customer 3600 is 24/7 Customer's contribution towards providing a seamless experience - it delivers the dual advantage of effective and efficient business processes for customer management".

This novel approach addresses the inherent drawbacks of traditional models that are largely transaction based and focus on short-term business objectives like an outbound campaign to attract more customers or a customer support program for a new product. CLM offers a holistic view of all customer interactions and provides powerful customer insights that help organizations plan and shape their customer interaction and experience.

24/7 Customer is the first BPO in India to achieve COPC-2000 certification and has consistently set new benchmarks in performance over the years. With the Indian BPO players competing aggressively to differentiate their offerings, this announcement from 24/7 Customer suggests the beginning of a new trend where BPO providers will increasingly focus on specific areas of expertise.

About 24/7 Customer

24/7 Customer is a leading provider of outsourced contact center and BPO services to Global 500 companies. With 10 live programs for Global 500 firms, over 4 million live phone contacts handled per month, an enviable 99.9% service uptime, and the industry's only performance guarantee, 24/7 Customer has a proven track record of success. Its multi-channel, outsourced solutions deliver twice the quality of other alternatives at a lower cost. 24/7 Customer, which was founded by an experienced management team with proven expertise in delivering large-scale, mission-critical customer support programs, maintains corporate headquarters in Los Gatos, CA (in Silicon Valley), and operations in both Bangalore and Hyderabad, India. The company's highly skilled and well-educated agents work in teams dedicated to a single customer's business, enabling 24/7 Customer to bring unprecedented quality and focus to solving the challenges of even the largest enterprises.

Some of 24/7 Customer's clients include leading Global 500 Insurance, Telecommunications, Financial Services, Hospitality, Logistics, Retail, and Technology companies. 24/7 Customer enjoys financial backing from Sequoia Capital. For more information on the company, please visit www.247customer.com.

For more information on the company, please contact

V Bharathwaj- VP- Global Marketing
Email: bharath@247customer.com

Or call

Alkaa Shankaracharya / Joshy Matthew
Text100, Bangalore
Ph: 91 80 22242284 / 22239005