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On-Demand Business Process Expertise Combines with Leading Customer Interaction Platform to Deliver Next Generation of Outsourcing

24/7 Customer, the premier global supplier of business process outsourcing services, and LivePerson, Inc., a provider of online conversion solutions, have announced a strategic partnership. 24/7 Customer will integrate LivePerson's comprehensive Timpani platform with its customer lifecycle management framework to support and manage all online customer interactions, including live chat, email and self-service/knowledge database.

"This partnership represents the next logical step in the evolution of engagement marketing," said Brian J Bingham, director of Global CRM & Customer Care BPO Research at IDC. "By combining LivePerson's proven online conversion solutions with the on-demand expertise of 24/7 Customer in customer lifecycle management and business process outsourcing, the companies now offer a scalable on-demand solution for increasing online sales and brand loyalty."

"We will provide an innovative, multi-channel solution that combines on-demand analytics with the power of engagement marketing delivered through our multi-shore contact service centres. The result is a powerful solution that will enhance end customer experience, improve conversion rates and customer loyalty for our clients," said P. V. Kannan, co-founder and CEO of 24/7 Customer. "To make this possible, we chose a business partner with the expertise and ability to provide innovative solutions to meet the needs of our mutual clients. We found LivePerson to be the right fit."

"This partnership leverages the customer lifecycle management expertise of 24/7 Customer and the power of our Timpani platform to engage the right customer with the right communications channel at the right time," said Robert LoCascio, chairman and chief executive officer of LivePerson. "Together, we offer the people, process and technology in an on-demand model that allows companies to drive online success."

LivePerson's comprehensive software platform, Timpani, is a fully integrated multi-channel communication solution that facilitates real-time sales, customer service and marketing. Timpani delivers tools that support and manage all online customer interactions: chat, email and self-service/knowledgebase. By supplying a single agent desktop and unified customer history, Timpani enables companies to deliver a personalised and seamless service experience.

24/7 Customer is the first BPO company that provides integrated customer lifecycle management services through a "Multi-shore global delivery model" and is number one in business performance to 70% of its clients globally. 24/7 Customer uses a "Multishore" delivery model to achieve operational excellence and consistently deliver the "promise of outperformance." Founded in April 2000, 24/7 Customer employs over 7000 professionals across its offices in India, the US and UK and the nine global delivery centers in India, Philippines and Guatemala. The facilities support approx 9,000 seats and are equipped with state-of-the-art physical, telecom and network infrastructure to ensure smooth handling of over 8 million transactions per month.

In 2005, 24/7 Customer was featured in New York Times columnist Tom Friedman's "World is Flat," was rated amongst the Top 5 best contact centers in a survey by neoIT and CMP Media and was also voted as the Best Young company in the services category by TiE, USA. Earlier this year, 24/7 Customer has been ranked as the fifth Top Call Center across the globe in Business Week's "Hot players in the offshore outsourcing world" (source: Gartner Inc.). For further details please visit www.247customer.com

Founded in 1995, LivePerson is the leading provider of hosted solutions for managing online customer interactions. LivePerson's on-demand software enables companies to identify and proactively engage the right customer, using the right communication channel, at the right time. LivePerson's hosted software enables companies to identify and proactively engage online visitors-increasing sales, satisfaction and loyalty while reducing service costs. Combining web-interaction technology (chat, email and a self-service knowledgebase) with a deep understanding of consumer behavior and industry best practices, LivePerson's Timpani platform engages the right customer, at the right time, with the right communications channel. This engagement marketing platform creates more relevant, compelling and personalised experiences-converting traffic into revenues, and facilitating real-time sales and customer service. More than 4,000 companies including EarthLink, Hewlett-Packard, Microsoft, Qwest and Verizon rely on LivePerson to help maximise the return on their marketing and e-commerce investments. LivePerson is headquartered in New York City.


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