24/7 customer named best performing global call centre

Bangalore, August 7, 2006: 24/7 Customer, a premier global provider of business process outsourcing services, has been named the best performing global call centre in an international book titled 'The 50 Best Managed Global 0utsourcing Vendors', a collaboration between Sourcing Magazine and The Black Book of Outsourcing. The annual survey, which analysed over 870 international outsourcing vendors in 63 countries, was carried out by users, clients and employees, to find "Top 50 best managed vendors" for 2006. The companies were ranked based on their consistent strength in the areas of human capital performance, CEO commitment, corporate direction and leadership impact. Other factors included client and employee satisfaction.

24/7 Customer has been evaluated on 44 areas on outsourcing industry excellence, of which 26 factors are specific to leadership, and 18 indicators addressing operational results. Scott Wilson and Doug Brown, co-authors of The Black Book of Outsourcing, state in the book: "Continual improvements earned 24/7 Customer the distinction of being the best performing global call center; lowering attrition and actively mentoring workers to keep clients happy".

"24/7 Customer is honoured to receive this prestigious ranking, as we rapidly expand our presence across the globe and strive to create better value for our clients," said P V Kannan, Co-Founder and CEO, 24/7 Customer. "We see this accolade as a testimony to our ability to execute consistently and surpass customer expectations, as well as meet and exceed our employees' needs."

The Black Book of Outsourcing has been developed to provide objective and thorough analysis and advice to outsourcing buyers around the world, using measurable criteria and independent research. The book was compiled through 16,095 users and outsourcing employee responses to an electronic survey the authors issued at the start of the year 2006. Of the respondents 46% were from North America, 22% were from Europe and a quarter were from Asia-Pacific Region.

About the Black Book of Outsourcing

Published in April 2005 by Wiley Publishers, THE BLACK BOOK OF OUTSOURCING (Douglas Brown, Scott Wilson) continues to be the world's best-selling book on outsourcing, on the major booksellers' lists for over 60 consecutive weeks. The authors are the principals of the not-for-profit outsourcing advisory firm, Brown-Wilson Group of Clearwater, Florida and are adjunct professors of Syracuse University's Outsourcing Management Institute.

The book provides an impartial evaluation of outsourcing providers for the second year to buyers, job seekers, clients and competitor vendors. The internationally recognized ranking of sourcing leadership is the only survey ranked by the actual customers, contractors and employees of nearly 900 outsourcing companies in over 60 countries.

Although the list focuses on more than just call centre outsourcing - including business process outsourcing (BPO), human resources outsourcing, and information technology outsourcing - contact centres are well represented. http://TheBlackBookOfOutsourcing.com

About 24/7 Customer

24/7 Customer is a leading global provider of business process outsourcing services and the world's first offshore-based, integrated Customer Lifecycle Management services provider. 24/7 Customer enables customers to enhance customer-impacting business processes through its experience, size, scalability, flexibility, business understanding and operational excellence. Founded in April 2000, 24/7 Customer employs over 7000 professionals across its offices in India, US and UK and the 9 delivery centres in India, Philippines and Guatemala. The facilities support over 8,800 seats and are equipped with state-of-the-art physical, telecom and network infrastructure to ensure smooth handling of over 8 million transactions per month. In June 2003, Sequoia, one of the top three venture capital firms in the world, led the funding of USD 22 million. The backing of Sequoia, coupled with an experienced management team and board of directors, propels 24/7 Customer's commitment to constantly exceed customer expectations.

Last year 24/7 Customer was featured in New York Times Columnist, Tom Friedman's "World is Flat"; Rated amongst the Top 5 best contact centers in a survey by neoIT and CMP Media and was also voted as the Best Young company in the services category by TiE, USA. Earlier this year, 24/7 Customer has been ranked second, worldwide in the Top 10 Best Performing Call Centre Firms in the Global Services 100 survey conducted by neoIT and Global Services magazine. Also received the "Performance Excellence Award" for being the Top Exporter in the SME (ITeS) sector in Andhra Pradesh and IT Leadership Award for Excellence in Information Technology presented by IT People in association with NDTV and DNA. The company has been ranked as the fifth Top Call Centre across the globe in Business Week's "Hot players in the offshore outsourcing world" (source: Gartner Inc.)

For further details please visit www.247customer.com

24/7 Customer Contact:
Rekha
+91 80 30582470 x2442
rekha.r@247customer.com