24/7 Weblog

Job Search & Apply Now!

CSAT measures - creating the right impact

Most of the analysis and outputs from CSAT surveys are focused on what needs to change at the contact center. Whether it is an improvement in agent performance or what kind of training or which center needs to be “brought up” to the network average, the call center agents directly come under the microscope. However a quick analysis of the extent of problems/ poor customer experience will show that nearly 50% of the problems originate outside the contact center.

Read moreCategory : Industry Focus|Author : Bharathwaj V
No comments Add a comment

CSAT Surveys and Customer Satisfaction

I was recently talking to a few customers about their opinion on CSAT surveys. One of the interesting view points that came out was the actual number of CSAT surveys that were being done and the impact of that on CSAT. The typical average collection of survey data was around 1.5% to 2% of the interactions; however important action items or decisions were being taken on the basis of this small sample. (Also many of the action items from all of these surveys center around agents performance, which is still only part of the story) Read moreCategory : Industry Focus|Author : Bharathwaj V
2 Comment(s) Add a comment

Education - Transforming the BPO image

First came the attraction of fat pay packets and then came along a cool lifestyle to match. Young 20-somethings began to ride the heady wave that took them alongside a new shore every now and then. Most BPOs seemed to have identified "strong anchoring" as the key to stem attrition.

Read moreCategory : Industry Focus|Author : S. Nagarajan
2 Comment(s) Add a comment